Why “Google My Business” is important for your business
If you don’t have a Google My Business profile, you’re missing out!
Google My Business is a fantastic and FREE way to help promote your business online.
If you ensure your Google My Business profile is up to date by having the correct name, address, phone number, as well as a review strategy, photos, company description, and Google Posts this can lead to a more rich search result and help your listing shine through in a competitive marketplace.
What is Google My Business?
Google My Business is a free tool for business owners to manage their online presence across the Google suite of websites, including Google Search, Mobile Search, Local Search and Google Maps. It allows you to create, verify and edit a business listing in Google.
Why is Google My Business important?
Helps Your Website Rank Better
Google My Business is essential for Local SEO as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results, and this is something small business owners can capitalise on.
Manage Your Information and Service Offering
At the very least, use Google My Business to put basic information about your business into Google’s Local Search index. Google My Business also offers a range of additional tools to help you attract and inform local customers. For example, you might add information like product lists, accepted payment types, menus and prices, plus interactive features such as photos and reviews.
Share Latest News
Google My Business also gives you the option to post on the profile page with company updates and news. Share your latest news and offers through photos, videos or text.
Showcase and Respond to Reviews
Increasingly, one of the most important elements of a Google My Business listing is Google Reviews. Over 80% of people will check out google reviews before choosing a business or making a purchase so reviews are now more relevant than ever. Google has also recently started a campaign to recruit users as “local guides”, rewarding them when they rate and review local businesses. High-quality, positive reviews from your customers will improve your business’ visibility, and increases the likelihood that a potential customer will visit your location.
How to sign up for Google My Business
Google has streamlined the process to create a profile. All you have to do is search for “Google My Business” and click on either of the “Manage now” buttons. This will then take you through the listing process. It’s a good idea to first search for your business before creating a new listing as Google hates duplicate listings. Follow their instructions and you can either verify your listing by phone or have them send you a postcard if you are not in the office to answer your phone.
Need help with Google My Business set up, management or any other marketing activity?
Reality Marketing is here to help and can operate as your own Marketing Manager as you need it.
Find out more about our services and how we operate here