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Are you regularly reviewing your marketing plan? Are you measuring marketing activity for ROI? If you answered No to any of the above questions then you most certainly are not alone. In fact, despite the critical importance of having and following a marketing plan, many businesses still do not have one. Why is a marketing plan important? Planning is crucial in every aspect of your business, marketing planning included. A marketing plan enables you to understand who your tar

The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey and are thus important to consider when considering logo design. Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear brash. Muted tones convey a more sophisticated image, but run the risk of being

Do you know who your ideal target market is? Do you know how to determine your target audience segments? Do you know the most effective ways to engage with them? Most businesses probably will not be able to answer the above questions easily and find the whole concept of ‘target market’ overwhelming and ambiguous. The following article will break it down and provide you with some top tips to help you hit your marketing bull’s eye through effective targeting. Who is your true t