To blog or not to blog?

To blog or not to blog that is the question? Blogging can be a powerful marketing tool that is often a key component of a successful marketing strategy.

Blogging is one of the most valuable tools that businesses should use to engage with customers and is a useful vehicle for educating and involving your audience whilst also establishing credibility and authority in your area of expertise.

If you’re not blogging, it may be time to get started or find someone who can help you in this area.

Here are some key benefits that come from regular and smart blogging:

Increase your audience

Blogging useful and topical content can help to drive additional traffic to your website. Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic searches hence fuelling SEO.

Establish authority

Having a blog and writing about interesting and engaging topics that are relevant and of value to your audience establishes yourself as a leading authority in the space. It helps to enhance your professional image and reinforces your credibility.

Build rapport and engagement

Blogging can convert traffic into leads and leads into customers or clients. Blogging can “warm up” your cold calls and traffic from other sources. If someone receives your cold call, they may be more receptive if they’ve read your blog and received value from it.

Smart content for social media sharing

By generating valuable content in the form of blog articles you can also utilise your social media platform to direct followers to your blog article published on your website.

Create opportunities

Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or media. Blogging enables those with something interesting or valuable to say to be identified as an expert.

Stand out from the crowd

Only a small number of internet users create new content, while the majority simply view it. By blogging, you separate yourself from your competitors who don’t blog. Standing out is essential in an increasingly competitive marketplace.

Track your audience

A blog gives you additional insight into your audience. Blog analytics allow you to track readers, click-throughs, popular topics, shares and comments. You can even tell what day of the week and time your visitors prefer to read your article.

View ‘Top tips for writing a great blog’ here.

A smart content strategy that includes regular blog article generation and utilisation should be a crucial element of your marketing plan.

However, for many businesses, including most of my clients it is more effective allocation of their time to outsource blog generation to a marketing expert.

To find out more about how Reality Marketing can support your marketing activity and get you results, please contact leonie@realitymarketing.com.au

www.realitymarketing.com.au