Five tips for a great media interview
Being interviewed by the media can be a scary prospect, but if you are prepared and
able to control the situation as much as possible then it can result in invaluable exposure and help position you and your business as a leading authority in your industry.
See below five tops tips that are easy to follow and useful in any media situation:
1. Be prepared
It is essential to properly prepare for your media appearance or interview. Where possible try to acquire the interview questions prior to your interview.
Make sure you are clear about your subject and think carefully about the key messages you want to convey. Concentrate on three main points that you want to get across – you will be surprised how quickly the time goes so anything else will be a bonus. Use the Reality Marketing Media Plan to assist you with this process.
Understand the audience and tailor your message accordingly. Ask who will be interviewing you and if you will be appearing with any other guests, so you can research their backgrounds. Check the producer has your correct name, title and company name.
Support your points with facts or anecdotes from your experience.
Conduct mock interviews as practice.
2. Be natural and positive
Most importantly, be yourself, be natural and authentic.
Before you begin to speak, smile at the interviewer to establish rapport. If you are on the phone conducting an interview, make sure you smile and stand up when speaking.
Use vocal variety. Let your voice and your delivery reflect the full spectrum of emotions and points of emphasis.
Use gestures that complement the expression of your ideas. Avoid distracting, meaningless