
Integrated Marketing case studies
Marketing strategy, put into practice
7 Years
50+ Locations
supporting PhysioConnex through growth and change
in the Smile On network during our partnership
505 New Patients
generated for CRLS from May 2025 to May 2026
2X Revenue
Every year from 2022 to 2026 for Coastal Bike Co
Our client work
Different businesses. Practical marketing tailored to each one.
Every engagement starts with the business outcome. The support may involve a complete external team, additional expertise alongside internal people, or focused strategic guidance.



DENTAL PRACTICE - GROUP GROWTH
Smile On Clinics
Flexible outsourced support through COVID, rebranding, multi-location expansion and the transition towards greater in-house marketing capability
Supported the organisation as its network expanded from about five to more than 50 practices and partner locations.
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B2B MERCHANDISE
Corporate Merchandise Australia
A shift from product-led promotion to founder-led, consultative positioning that makes personal advice and client relationships visible.
A clearer customer journey centred on experienced guidance rather than a catalogue of products.

What the work demonstrates
Clear direction. Connected delivery. Ongoing momentum.
Reality Marketing can lead an external marketing function, strengthen an internal team or coordinate specialist support around a defined business priority.
01
Understand the business
We learn the commercial context, audiences, opportunities and constraints before recommending activity.
02
Set the direction
Strategy connects positioning, channels, search, content, campaigns and relationships to the outcomes that matter.
03
Analyse & Drive
We coordinate implementation, review performance, analyse data and adapt the program as the business changes.
Your next chapter
What could better marketing change for your business?
Or Call Leonie
Start with a practical conversation about where the business is heading, what is getting in the way and the kind of support that would make the greatest difference.
