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January 18, 2018

Developing and distributing a media release is one of the most effective ways of telling your story to the media.

The main rule is that all releases need to be newsworthy. If a release isn’t newsworthy, then it simply won’t get picked up. What makes items newsworthy differs greatly from one publication to the next or even fr...

January 8, 2018

How to apply Swedish 'Lagom' to your marketing this year

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August 26, 2020

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